Three new countries added, in-app payments, location-based deals introduced in the US.

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Malaysia, Russia and Thailand are the the new listed countries now covered by Samsung Pay and hopefully, up to 10 more have been targeted by the close of 2016. A global partnership has also been established with Mastercard’s digital wallet: Masterpass, and will roll out early next year. Currently, 33 countries accept Masterpass for making online payments, bringing its usage to many hundreds of thousands of people.

The main aim of this undertaking was to offer a simpler, faster and secure online payment as an express checkout solution through digital payment services. Of course, they also say you don’t have to fill out tedious online checkout forms or remember long passwords or fumble for your wallet all the time, and the rest of the story. Which you know so well.

But did you know Samsung Pay (or S Pay if you like) was introduced in South Korea just last year in 2015? Well, it accounted for about 25 percent of the 2 trillion Korean Won in processed transactions, meaning it got a very good landing in the public back then. So, what about now? And do not forget that S Pay is only covered Samsung’s premium mobile devices such as the Galaxy S7 and S7 Edge, S6 Edge+, Note 5, Gear S2, and Gear S3 (next month). Limited device coverage is because the S Pay app requires support for magnetic secure transmission (MST) technology, like the one on credit card readers. It makes the list quite small but hopefully use of NFC might grow these numbers.

Let’s go through features and benefits of this recent Samsung Pay upgrade in offering a holistic digital wallet experience:

Express checkout

You will not need to out long online forms with your financial information the same way you are used to. Your Mastercard debit or credit cards already have this information along with the shipping information. This data is saved on your Samsung Pay account to allow you quickly complete online transactions.

Make purchases from any (compatible) device: you can make online purchases from a computer, tablet or smartphone while shopping at your favorite site.

Secure transactions

Security remains top priority. During the process of an online transaction, a unique token is generated in an encrypted form. This is not the debit or credit card number. You will be able to authenticate transactions, for instance, using the fingerprint scanner in your compatible device. Unfortunately, the device must be MST compatible all the time.

Access to deals at nearby stores

Starting November, S Pay users will be able to locate/redeem discounts and coupons from nearby stores and restaurants with the new Deals feature in the Samsung Pay app. This will be available in the US only.

New in-app payments

Also effective this November, US users can make S Pay their primary payment option when they shop at select merchant apps. In-app payments will be available for S Pay users shopping with Velocity, Raise, Fancy, Hello Vino, Wish and Touch of Modern.

Partnership

Samsung is embarking on a global partnership with the Mastercard deal. In the US, a large chunk of over 500 banks and credit unions are supported, representing over 85 percent of the US debit card and credit card market.

S Pay on wearables

Samsung is expanding Samsung Pay onto other devices, including the Samsung Gear S3 (likely to come on board in November) with both NFC and MST technologies, to make it more convenient for users to make payments.

So, there you go. Why not upgrade your wallet with Samsung Pay today?

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